WE ARE PLEASED TO ANNOUNCE THE PUBLICATION OF
J.C.LEYENDECKER
Authored by Museum Co-Founders JUDY & LAURENCE CUTLER
Published by Harry N. Abrams Inc., NYC
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THE FIRST BOOK ON J.C.LEYENDECKER IN OVER 30 YEARS
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J.C. Leyendecker
by Laurence Cutler
Judy Goffman Cutler
One of the most prolific and successful artists of the Golden Age of American
Illustration, J. C. Leyendecker captivated audiences throughout
the first half of the 20th century. Leyendecker is best known for his creation of the archetype of the fashionable American male with his advertisements for Arrow Collar.
These images sold to an eager public the idea of a glamorous lifestyle,
the bedrock upon which modern advertising was built. He also was the
creator of instantly recognizable icons, such as the New Year's baby and
Santa Claus, that are to this day an integral part of the lexicon of Americana. He was commissioned to paint more Saturday Evening Post covers than any other artist.
No
other artist-illustrator has made more of an impact on American culture
than J.C. Leyendecker. With his instantly identifiable style-"The
Leyendecker Look"-he helped shape the face of a nation, created dozens
of enduring icons, and virtually invented, along the way, the concept of
branding in advertising. Yet until now, little has been known about the
man behind the illustrations.
The
book contains more than 600 color images of paintings, photographs,
advertisements, and magazine covers, including all 322 done for the
Saturday Evening Post, testify to the brilliance and importance of this
powerful, iconic image maker. The revealing text delves into his
artistic and his personal evolution, uncovering much new material and
setting the record straight on many of the questions that had clouded
Leyendecker's history until this day. Together the art and text of J.C. Leyendecker restore this groundbreaking artist's rightful position in the pantheon of great American imagists.
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SIGNED COPIES BY THE AUTHORS AVAILABLE
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Signed copies of the J.C. Leyendecker book by the authors are available in
our MuseShop. All proceeds go to our non-profit organization, the American
Civilization Foundation to support our endowment fund and continuing facilities
restoration.
Call 401.851.8949 x18 to order |
Review copies available for the media from
Harry N. Abrams Inc., NYC T:212.206.7715
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The Museum is open year-round for visitors and group tours by advance reservation.
Tickets:
$25. Group Tours, Seniors (60+), and Military w/id: $22. Students w/id:
$15. Children ages 5 to 12: $10. Children ages 5 to 12 are permitted, only if they are vouchsafed by parents or guardians as being 'well-behaved.'
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For Reservations:
 Eric Brocklehurst
National Museum of American Illustration
492 Bellevue Avenue, Newport, RI 02840
T: 401-851-8949 ext.18. F: 401-851-8974
eric@americanillustration.org, www.americanillustration.org
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The
National Museum of American Illustration is a nonprofit, independent,
educational and aesthetic organization. It is located in Newport, RI,
on Bellevue Avenue at Vernon Court (1898), a Carreré and Hastings
designed Beaux-Arts adaptation of an 18th century French chateau. It is
the first national museum devoted exclusively to American illustration
art. Illustration consists of original artwork created to be reproduced
in books, magazines, newspapers, and advertisements. 'Golden Age'
paintings by such luminaries as Norman Rockwell, Maxfield Parrish, NC
Wyeth, JC Leyendecker, and 75 others are displayed in 'Gilded Age'
architecture, creating a unique union of architecture and art - a
national treasure. The Museum is administered by the American
Civilization Foundation, a nonprofit organization with the goal to
present the best possible venue for appreciating the greatest
collection of illustration art - the most American of American art.
COPYRIGHT
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©2008 National Museum of American Illustration.
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